Redirect Chain

Did you know Google has a limited amount of time to spend crawling (reading) your website? This time limit is called your Crawl Budget. For big websites with thousands of pages, this budget is like gold. If Google spends its precious time crawling old, broken, or redirecting links, it might run out of budget before … Read more

Every time a user or a search engine crawler (like Googlebot) requests a page on your website, your server responds with a Status Code. This code is a secret message telling the browser what happened to the page. A 200 OK code means: “Everything is perfect, here is the page.” A 404 Not Found code … Read more

You spend countless hours making your website load fast, writing great content, and designing a smooth user experience (UX). But sometimes, a problem hidden deep in your website’s code quietly ruins all your hard work. That problem is slow redirects. When a user clicks a link and is bounced through two, three, or even four … Read more

A website migration is one of the most stressful—and riskiest—things you can do in SEO. Whether you’re moving to a new domain, switching from HTTP to HTTPS, or overhauling your URL structure, the single most common cause of traffic loss is a failure in redirect management. If a single mistake is made, all the link … Read more

If you have ever moved content on your website, you probably know the basic rule: use a 301 redirect to send users and Google from the old page to the new one. That’s good practice. But what if your website has a ghost problem? Many website owners accidentally use the wrong kind of redirect—like a … Read more